Dog Treat Packaging

I created a dog treat brand and advertisement, drawing inspiration from my two childhood dogs. The name "Rocket" comes from one of them; we called him Rocko. My other dog, Bear, is a grumpy Chihuahua, and I always picture him soaring through the sky if he could. I wanted the packaging to be bold, fun, and eye-catching—something that would truly stand out. I chose a color palette I hadn’t seen used for dog treats before to make it pop. It was essential to me that everything felt fresh and unique. For the Rocko dog treat ad, I aimed to design something that would grab attention and entice people to buy the treats. At the same time, I was careful to stay true to the brand’s vibe and theme.