Medusa

I made a company called Medusa and initially explored three different brand directions by creating three distinct mood boards. Each mood board represented a unique vision for the brand, and after careful consideration, I decided to move forward with the first one. This choice then guided the creation of a comprehensive brand identity, including logo designs, brand systems, and visual elements. I also developed various brand assets, such as tickets, a fully designed website, printed materials, and merchandise, ensuring a cohesive and dynamic brand experience across all platforms and touch points.